Copywriting
Words that sound like you and sell.
We write website copy for small businesses who know what they do but struggle to say it on the page. Specific, SEO-aware, and free of corporate filler.
Sounds like you
SEO-aware
Revisions included
Ready to publish
"We provide quality legal services to individuals and families throughout the region. Our experienced attorneys are committed to achieving the best possible results."
"Going through a divorce or custody matter is one of the most stressful things you will face. We handle the legal complexity so you can focus on getting your life back."
Before & after
See the difference real copy makes.
Same business, completely different impression. This is the kind of rewrite we do.
Before · Law firm
“We provide quality legal services to individuals and families throughout the region. Our experienced attorneys are committed to achieving the best possible results for our clients.”
After · Law firm
“Going through a divorce or a custody dispute is one of the most stressful things you will face. We handle the legal complexity so you can focus on getting your life back.”
Before · HVAC contractor
“We offer professional heating, cooling, and plumbing services with over fifteen years of experience serving the local community.”
After · HVAC contractor
“When your AC dies in August, you don't want to wait four days. We offer same-day service for most heating and cooling emergencies, and we answer the phone ourselves.”
Before · Wellness studio
“We are a full-service wellness center offering massage therapy, acupuncture, and holistic health services in a relaxing environment.”
After · Wellness studio
“Most of our clients arrive stressed, overwhelmed, and running on empty. They leave feeling like themselves again, and the waitlist is shorter than you think.”
Sound familiar?
Why your copy isn't working.
If any of this sounds like your website, you're in the right place.
It's about you, not your customer
Most small business copy opens with “we have been serving the area since…” Your customer doesn't care about that yet. They care about their problem.
It sounds like every other business in your category
“Quality service at competitive prices.” Every contractor, lawyer, and accountant says this. It means nothing and it costs you the click.
There's no clear call to action
Visitors land on your page, read a paragraph, and leave, because there's no obvious next step. Good copy tells people exactly what to do and why.
You wrote it yourself at midnight four years ago
You've done it. It got you this far. But if your copy hasn't been updated since the site launched, it's probably costing you leads.
Ready to say the right thing?
We start with a conversation. You don't need a brief, a budget, or a plan. Just show up and talk.
What's included
Everything your site needs to say.
Copy for the pages that carry the weight, written so people and search engines both understand them.
Homepage copy
A headline that hooks, a clear value proposition, and a natural flow toward your CTA.
Service pages
One page per service, written to rank and to persuade at the same time.
About and team bios
The hardest page to write yourself. We make it feel human without making it a LinkedIn profile.
Meta titles and descriptions
Every page gets a search-optimized title and description so Google knows what it's about.
Google Business Profile description
A keyword-rich business description that helps you show up in local map searches.
Blog posts
Long-form articles on the topics your customers are actually searching for.
Our process
From interview to inbox.
We spend real time learning how you talk about your work, then write it better than you would on a busy Tuesday.
01
Discovery interview
We interview you about your customers, your market, your best clients, and what makes you different.
02
First draft
You receive a full draft with comments explaining the choices we made, so you understand the strategy behind the words.
03
Revisions
You tell us what feels off and we adjust until it sounds like you.
04
Final handoff
Clean, organized copy ready to paste into your CMS, or we drop it straight in if we're building the site.
Ask us about current revision rounds and turnaround when you request a proposal.
Client story
Martelles services are exceptional. Their work has truly saved my company's brand and elevated it to the next level. The team is highly professional, operates with integrity, and is incredibly easy to work with. They consistently meet deadlines which is extremely important to me and genuinely care about both the professional and personal relationship. I would not trade this company for anything else in the world.
How long does a copywriting project take?
Ask us for the current timeline with your proposal and we'll commit to it in writing.
What if I don't like the first draft?
That's what revisions are for. You tell us what's off and we rewrite. Most of the time the first draft lands close, because the interview does the heavy lifting.
Do you write blog posts separately?
Yes. Blog writing can be part of a website project or an ongoing arrangement.
Do I need to provide information or write a brief?
No brief needed. We interview you, and that conversation is the raw material. Bring whatever you already have and we'll work from it.
Do you write for any industry?
We specialize in local small businesses: legal, home services, construction, health and wellness, nonprofits, and events. If we're not the right fit, we'll say so.
Can you write copy for an existing site without redesigning it?
Yes. Plenty of sites look fine and just say the wrong things. We can rewrite the copy and hand it to whoever maintains the site.
Start today
Ready to get noticed?
Your next customer is already searching. Let's make sure they find you and not your competitor.